The Second World Wars Online Course Launch Email

This was a new look for the Hillsdale College Online Course emails. In the past, they were heavily plain-text-based, or featured outdated graphics, and many different colors and fonts. The goal here was to simplify the design, draw attention to the course content (in this case, the featured lecturer), and create a cinematic feel to match the feeling of the course itself, which featured intricate set design based on Churchill’s War Rooms.

Coolest Stat

Click-through rate up 231% from the previous course’s plain-text launch email