Congress Online Course Launch Email
With this online course, Hillsdale College pursued a more cinematic set design and feel over the standard studio classroom approach that had been used in the past. Because of this, I proposed trying a new email design that was more in line with the look and feel of the course itself. My theory was that an updated design for the email would work better to pique interest in this course than the previous design theme could. To test this theory, we performed an A/B test between this email and the previous design (plain-text letter form with a small thumbnail image included above the signature).
A/B Test Winning Version
Version B (the redesign)
Coolest Stat
Click-through rate 67% higher than control
