Sarah Borger

Resume

Resume

Introduction

I believe that good marketing is not just clever creative or A/B testing. It’s when the technical and the creative come together that great marketing campaigns are made. I’m a data-driven marketer who uses analytics and technical skills to create fresh email campaigns that drive engagement and landing pages that convert, while maintaining authentic messaging and brand integrity. Let’s work together.

Experience

Digital Content Coordinator | June 2018 - July 2020

Hillsdale College, Hillsdale, MI

  • Oversaw content creation and management for a 3,000 page undergraduate website with 1,800,000 visits annually.

  • Led effort to create and update 250+ faculty web profiles, which involved designing a standard operating procedure for collecting profile information from faculty, providing editorial recommendations for brand alignment, and providing official photography.

  • Created an online courses email marketing campaign that generated a 67% open rate and a 55% click-through rate, and a registration landing page that yielded a 48% conversion rate.

  • Optimized an email campaign to drive deeper engagement and affinity with the brand among donors, which resulted in an 88% increase in CTR.

  • Designed an internship training program that successfully integrated a team of four interns into day-to-day digital marketing operations.

  • Grew web monthly active users by 65% and sessions by 49% year over year by optimizing lead-generation email campaigns.

Digital Marketing Intern | January 2018 - May 2018

Hillsdale College, Hillsdale, MI

  • Assisted the digital marketing team in the development, and launch of an innovative Facebook-based online course that drove over 21k enrollments.

  • Developed alumni market research survey which helped alumni relations department improve email communications and social media marketing efforts.

  • Optimized fundraising campaigns to boost revenue by conducting A/B tests on email copy and CTAs.

Copywriter   |   September 2016 – December 2017

Hillsdale College, Hillsdale, MI

  • Developed and executed corporate blog campaigns.

Photographer and Owner   |   2014 - Present

Sarah Christine Photography

  • Collaborate with clients to create portrait, commercial, and editorial-style photographs both in studio and on location.

  • Photographed activities and provided social media support for a summer camp on Lake Michigan.

 Media and Marketing Assistant   |  May 2016 - August 2016

LOT2545, South Bend, IN

  • Developed and executed social media marketing strategy for Ugandan nonprofit, which boosted Instagram average weekly engagement 124%.

  • Redesigned website in order to encourage visitors to sponsor Ugandan students and artisans. 

  • Produced product and editorial-style photographs of jewelry made by Ugandan artisans.

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Education

B.A., English & Spanish,
Hillsdale College

Spanish Immersion Program - Summer 2017

Sigma Delta Phi Spanish Honor Society

Certifications

Google Analytics Individual Qualification

Google Ads Search Certification

Google Ads Display Certification

Skills

WordPress
HTML
CSS
Unbounce
Google Analytics
Adobe Photoshop
Adobe Illustrator
Adobe Lightroom
Adobe InDesign
Hubspot
Mailchimp
AgoraPulse
Hootsuite
Facebook Business Manager
Marketing analytics
Project management
Digital marketing strategy
Social media marketing
Soundcloud
Spanish